Glossary
Return on ad spend (ROAS)
Revenue attributed to your ads divided by what you spent on them.
Also called ROAS, purchase ROAS
Formula
ROAS = purchase value ÷ amount spent
Example
$4,500 of attributed purchases from $1,500 spent is a ROAS of 3.
ROAS on its own says nothing about profit: compare it with your break-even ROAS. Meta’s ROAS depends on its attribution setting and tracking, so check it against your own revenue.
Where to find it: Ads Manager column "Purchase ROAS (return on ad spend)".
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