Attribution setting
The time after someone clicks or views your ad during which Meta credits a conversion to that ad. The default is 7-day click and 1-day view.
Also called attribution window, attribution
With 7-day click, a purchase up to seven days after a click counts. With 1-day view, a purchase within a day of seeing the ad (without clicking) also counts.
Meta reports the conversion on the day of the click or view, not the day of the purchase, which is why recent days keep filling in. A shorter window reports fewer conversions for the same real sales.
Where to find it: Ad set settings, and the columns menu under Compare attribution settings.
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