Glossary
Event match quality (EMQ)
A score from 0 to 10 that tells you how well the customer information in your server events lets Meta match them to people on its apps.
Also called EMQ
Sending more identifiers (hashed email, phone number, name, the click ID and browser ID) raises it. Better matching means more conversions attributed and better optimisation.
Where to find it: Events Manager, the event’s Overview.
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