Glossary
Conversions API (CAPI)
Meta’s way of sending conversion events from your server or shop platform directly to Meta, instead of only from the visitor’s browser.
Also called CAPI, server-side tracking
Server events are not affected by ad blockers or browsers that block the pixel, so they recover conversions the pixel misses. Meta recommends using both, with the same event ID so duplicates are removed.
Most shop platforms (Shopify, WooCommerce and others) offer it through their official Meta integration.
Where to find it: Events Manager, your dataset, Settings.
Problems where it matters
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