Glossary
Cost per lead (CPL)
What you pay in ad spend for each lead, such as a submitted form.
Also called CPL
Formula
CPL = amount spent ÷ leads
A low CPL means little if the leads do not answer or buy. Track cost per qualified lead next to it.
Problems where it matters
See what your Meta ads are really doing
Connect Meta in two minutes and see your first check while you watch. 14 days free, no card, and a flat price per ad account after that.