Glossary
Automated rule
A condition and an action Meta checks for you, such as "pause the ad set if it spent $100 with no purchase in the last 3 days".
Rules can turn items on or off, change budgets or bids, or just notify you. They check continuously (roughly every 30 minutes), daily or on a custom schedule.
Rules only act on items that match every condition at the time they check, using the time range you chose, which is the usual reason a rule does not fire.
Where to find it: Ads Manager, the Rules menu.
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