Glossary
Advantage+ placements
The setting that lets Meta show your ads in every placement (Feeds, Stories, Reels, Messenger, Audience Network and more) and spend where results are cheapest.
Also called automatic placements
Meta recommends it for most campaigns because more placements mean more auctions and usually a lower cost per result. Removing placements narrows the inventory and can raise CPM.
Problems where it matters
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