Glossary
Ad review
Meta’s check, mostly automated, that every new or edited ad follows its Advertising Standards before it can deliver.
Most ads are reviewed within 24 hours. The review covers the image or video, text, targeting and landing page. Editing an ad sends it back into review.
Ads can be reviewed again after they start running, and rejected later if a problem is found.
Where to find it: The Delivery column shows "In review" or "Rejected".
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