Meta ad account disabled or restricted
Your ad account is disabled or restricted. What the common reasons are, where to see the exact one, and how to request a review.
Account, billing and rules Updated 9 November 2026 Checked against Meta’s Help Center
The short answer
Meta disables or restricts ad accounts for policy violations, suspicious activity (such as a hacked profile or unusual payment), unpaid balances or links to other restricted accounts. Account Quality in Business Support Home shows the reason and, where possible, a button to request a review. Secure every admin profile with two-factor authentication before you appeal.
This is probably you if
- A notice that the ad account is disabled or restricted
- You cannot create or publish ads
- Account Quality shows a restriction
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Check my accountCauses, most likely first
Work down the list: rule each cause out or mark the one you find
- 1
Repeated rejected ads
Many policy violations in a short time can restrict the whole account.
- How to check
- Account Quality lists recent rejected ads.
- Fix
- Request a review, and change the type of ads that kept getting rejected.
Is this the cause?
- 2
Suspicious activity
A login from a new place, a hacked admin or a new payment method can trigger a security restriction.
- How to check
- Review who has access in Business settings and recent login alerts.
- Fix
- Remove unknown people, secure profiles with two-factor authentication, then request a review.
Is this the cause?
- 3
Unpaid balance
An outstanding balance that is not paid can lead to a restriction.
- How to check
- Billing and payments.
- Fix
- Pay the balance.
Is this the cause?
Keep it from coming back
- Turn on two-factor authentication for every admin.
- Remove access for people who no longer work with you.
Did this guide help?
Terms in this guide
Frequently asked questions
Still unsure? Ask us anything. Talk to us
- How long does a Meta ad account review take?
- It varies from hours to several days. Meta does not publish a fixed time.
Related problems
- Meta ad rejected: why, and how to get it approved The reasons Meta rejects ads most often, how to find the exact policy it flagged, and when to fix the ad or ask for another review.
- Meta ads stopped because a payment failed Meta could not charge your card and paused the account. How to pay the balance, avoid a restriction, and keep it from happening again.
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