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IQuly vs Meta Ads Manager rules

Most advertisers start here, and for simple jobs it is enough. The gap is that a rule only watches for what you already thought to ask.

All comparisons
Meta Ads Manager rulesIQuly
Built forEvery Meta advertiserAdvertisers and agencies who want problems found for them
PriceFree to use; you pay for ads$79 to $399 a month
How it worksYou pick the trigger, the action and the campaigns, ad sets or ads it applies toChecks every account around the clock and raises the problems it finds
What it tells youUpdates or notifies you when a rule you wrote matchesSpend with no purchases, tracking that has broken, tired creative, ad sets stuck in learning and more
Free trialNot needed14 days with everything in Pro, no card

Choose Meta Ads Manager rules if

  • You have a few specific jobs, such as pausing an ad past a cost limit or raising a budget on a good ROAS
  • You want everything inside Meta, with no other tool connected to the account
  • You do not want to pay for software

Choose IQuly if

  • You want to hear about problems you did not know to write a rule for
  • You manage several accounts and cannot check each one every day
  • You want each alert to say what is wrong and what it is costing you

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Connect your first Meta ad account in minutes. Free to start, with pricing that scales with your ad spend.