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IQuly vs Birch (formerly Revealbot)
Birch is the closest like-for-like: it also watches Meta ads and sends alerts. It is a bigger toolbox, so the question is whether you want the toolbox or just the watching.
All comparisons| Birch (formerly Revealbot) | IQuly | |
|---|---|---|
| Built for | Media buyers and agencies who automate across several ad platforms | Anyone who wants Meta problems found and explained |
| Platforms | Meta, Google, Snapchat and TikTok | Meta (Facebook and Instagram) |
| Starting price | From $99 a month (Pro, up to $10K monthly ad spend) | $79 to $399 a month |
| What the price depends on | Monthly ad spend across all connected accounts | Number of ad accounts (3, 15 or 50), not ad spend |
| Free trial | 14 days, no card | 14 days with everything in Pro, no card |
| Alerts | Budget limit, burnout and weak ads, spend and KPI changes, by Slack or email | Wasted spend, broken tracking, tired creative, learning problems and more, ranked by what they cost, each explained in one sentence |
| Automated rules | Rule builder with 20+ actions and nested AND/OR conditions, on the Pro plan | Rules (Beta): alert, flag, pause or change a budget; new rules start as a dry run and every change can be undone |
Choose Birch if
- You run Google, TikTok or Snapchat ads as well and want one tool for all of them
- You want a deep rule builder with many actions and nested conditions
- You need bulk ad launching or white-label client reports
Choose IQuly if
- You only need Meta watched, and want the price not to grow as your ad spend does
- You want every feature on every plan, including on the smallest one
- You want problems found for you and explained in plain English, not rules you have to write first
- You want automatic changes to start as a dry run, with a daily cap and one-click undo
Create your free account today
Connect your first Meta ad account in minutes. Free to start, with pricing that scales with your ad spend.