Glossary
Quality ranking
One of three ad relevance diagnostics that compare your ad with ads competing for the same audience: quality, engagement rate and conversion rate ranking.
Also called ad relevance diagnostics, engagement rate ranking, conversion rate ranking
Each says whether your ad is above average, average or below average. They appear for ads with enough impressions (Meta says 500 or more) and are diagnostics, not inputs to the auction.
A below-average quality ranking usually means the creative needs work.
Where to find it: Ads Manager columns, Performance and clicks or a custom column set.
Problems where it matters
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