Glossary
Frequency
The average number of times each person saw your ad.
Formula
Frequency = impressions ÷ reach
Example
30,000 impressions reaching 10,000 people is a frequency of 3.
Frequency only goes up over time with the same audience. Rising frequency with falling CTR is the classic sign of creative fatigue. Look at a recent window (7 days); lifetime frequency hides recent change.
See what your Meta ads are really doing
Connect Meta in two minutes and see your first check while you watch. 14 days free, no card, and a flat price per ad account after that.